In 1994, as HIV and AIDS continued to spread across the globe, MAC made HIV/AIDS organizations the beneficiaries of the company's charitable focus and the MAC AIDS Fund was created. A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters. Adding to the image was a touch of outrageousness. Rather than driving sales through traditional promotional techniques, MAC relied on the integrity of its carefully formulated product line. Behind the counter, the MAC approach was notably different. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. Pro paint pot shadow layin low professional#Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders. Lise Watier 24 Hrs Glam Eyeshadow, Midnight Glam, 0.MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. MCoBeauty Metallic Eyeshadow Long Lasting Liquid - Easily Blendable Highly Pigmented Foolproof Formula Gloss Finish For Brilliant, And Multidimensional Eye Looks Showstopper 0.27 Oz, I0099732 PUPA Milano Made To Last Eyeshadow Waterproof - Long Lasting Stick Formulation - Creates Precise Lines Or Blended Out Smokey Eye - Provides Single-Stroke Color Payoff - 008 Pool Blue - 0.049 Oz Pro paint pot shadow layin low skin#Glo Skin Beauty Cream Stay Eye Duo | Mineral Pigment Eye Crayons | Base + Shadow + Liner All In One, 1 Count Make-Up Studio Professional Make-Up Eyeshadow - 102 - Matte And Shiny Eyeshadow With High Pigmentation - Can Be Used For A Wet Or Dry Application - Vegan And Long Lasting Formula - 0.11 Oz Ginger Warm Peach Vegan Mineral Eyeshadow Neon Matte Eyeshadows Be Queenly Beauty (orange) Make Cosmetics Matte Finish Eye Shadow, Hudson Green MAKE Cosmetics Matte Finish Eye Shadow, Thunder Pro paint pot shadow layin low pro#Gorgeous Cosmetics Colour Pro Eyeshadow - ChampagneĬiaté London Skinny Eye Shadow Stick - Power HourĬiaté London Skinny Eye Shadow Stick - UndergroundĬiaté London Precious Metal Eye Shadow - Washington Ave. NARS Cosmetics Powerfall Collection Dual Intensity Eyeshadow - Rigel NARS Cosmetics Powerfall Collection Dual Intensity Eyeshadow - Arcturus Lord & Berry Reglam Eyeshadow - #Backstage MAC Pro Longwear Paint Pot Waterproof Eyeshadow - 5gm - 5 Thera Peachy - Ulta BeautyĪnastasia Beverly Hills Eye Shadow Single - Hot ChocolateĪnastasia Beverly Hills Eye Shadow Single - Tigers EyeĪnastasia Beverly Hills Eye Shadow Single - Venice MAC Pro Longwear Paint Pot Waterproof Eyeshadow - 5gm - 9 Layin' Low - Ulta Beauty MAC Pro Longwear Paint Pot Waterproof Eyeshadow - 5gm - 7 Vintage Selection - Ulta Beauty MAC Pro Longwear Paint Pot Waterproof Eyeshadow - 5gm - Ulta Beauty MAC Pro Longwear Paint Pot Waterproof Eyeshadow - 5gm - 3 Princess Cut - Ulta Beauty
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